The Rise of Deluxe Starters in Beauty Products

The Rise of Deluxe Starters in Beauty Products


In the competitive beauty industry, effective sampling campaigns are crucial. Traditional single-dose samplers often fail to deliver desired results, as they don’t provide enough product for consumers to fully experience its benefits. Many customers find it hard to assess a product's effectiveness from a single use, making these samplers less impactful and potentially costly with minimal returns.


A new trend, deluxe samplers, is revolutionizing the market. Offering a larger volume, these samplers allow consumers to use the product multiple times, providing a more comprehensive trial. This extended use period significantly increases the likelihood of customers recognizing the product’s benefits and converting to full-size purchases.


Moreover, deluxe samplers can be fully customized to match the look and design of full-size products. This consistency ensures that brands maintain their style and image, effectively communicating their identity and values. Deluxe samplers serve as miniature versions of the full-size product, enhancing the brand’s appeal and perceived value.


Deluxe samplers offer a luxurious experience, aligning with the brand’s aesthetic and building trust with potential customers. They represent a strategic evolution in beauty sampling, addressing the limitations of single-dose samplers by providing ample product and maintaining brand integrity.


For beauty brands aiming to make a lasting impression and drive conversions, investing in deluxe samplers can be transformative. As the beauty market evolves, deluxe samplers are proving that a more immersive sampling experience can significantly impact consumer perception and loyalty.


Contact amy@epopack.com to learn more.


Both our PP and PET options offer exceptional quality and performance, aligning with the brand's commitment to excellence and environmental responsibility. Additionally, our PET options (T30 and T33 series) come with PET over caps, and we also offer material alteration options for 100% PCR PET (Post-Consumer Recycled PET) for those looking to upgrade to sustainable packaging solutions.


The Rise of Deluxe Starters in Beauty Products